What is the big deal about sponsorship? A few years ago we didn’t even talk about sponsorship. Women were being urged to find mentors, and now this advice is being replaced with women being urged to find sponsors. This change in tack is nicely encapsulated in the title of Sylvia Ann Hewlett’s book (Forget a mentor) Find a Sponsor. Her subtitle The New Way to Fast-Track your Career also provides some insight into the positive hype surrounding sponsorship.
In this blog I want to talk about the research that brought sponsorship into the limelight, and why it is important, particularly but not exclusively from a gender perspective, to distinguish between mentoring and sponsorship.Read More